Part of the esteemed Velveleen Group — over 50 years of innovation and excellence in manufacturing.
World's First Producer of Pelletized rCB: GoGreen Enterprises is the first company globally to produce pelletized recovered Carbon Black, setting a new standard in the industry.
Without Loss of Properties: Our pelletization technology delivers dense, free-flowing rCB granules while retaining properties very close to virgin carbon black — cleaner handling with no compromise on performance.
GoGreen Enterprises is part of the esteemed Velveleen Group, a name synonymous with innovation and excellence for over 50 years. Our group has a rich history of producing diverse and innovative products, and we are governed by a highly educated and experienced top management team.
Our state-of-the-art integrated facility, spanning 15 acres and over 500,000 square feet, is designed to meet the highest standards of efficiency and environmental care.
Our cutting-edge technology ensures the production of pelletized rCB with properties very close to that of virgin carbon black. This makes our rCB designed for a wide range of applications where virgin carbon black is traditionally used, subject to formulation and qualification.
By converting waste materials into valuable rCB, we contribute significantly to environmental sustainability and resource conservation.
Our innovations help industries reduce their carbon emissions, supporting global efforts to combat climate change.
rCB offers a more economical alternative to virgin carbon black, allowing businesses to reduce their production costs without compromising on quality.
A short film on our integrated Haridwar facility, our people, and the Velveleen Group heritage behind ETERNAL recovered carbon black.
World-first pelletized rCB production, powered by advanced pyrolysis. Our cutting-edge technology produces recovered carbon black with properties very close to virgin grades — designed for a wide range of applications where virgin carbon black is traditionally used, subject to formulation and qualification.
By converting end-of-life tyres into valuable rCB, we conserve resources and significantly reduce carbon emissions — supporting global recycling initiatives and enabling companies to earn carbon credits.
Guided by decades of experience across manufacturing, finance, renewable energy and chemical technologies.

B.A. (Eco Hons), Jesus & Mary College, DU. M.Sc. (Financial Economics), Cardiff University, U.K.
With over 50 years of experience, our diverse manufacturing group excels in plastics, textiles, concrete, fenestration, vehicles, and composites — while actively contributing to education and social initiatives.
JURS Country, Haridwar's largest HUDA approved integrated township with 2,000+ apartments and close to 1,000 families already residing. Developed by GoGreen Buildtech.
Alpro Industries and The Rishabh Winpro Pvt. Ltd. are one of the largest Aluminium & uPVC Doors/Windows/Facades manufacturer in the country with iconic projects.
GoGreen Buildtech Pvt. Ltd. produces high quality concrete products (Bricks, Blocks, Pavers, Kerbstones etc.) in a fully automatic robotic plant using FlyAsh, by-product of Thermal Power Plants.
The Wisdom Global School set as part of CSR initiatives under U.C. Jain Foundation Trust — a K12 CBSE school with close to 1,500 students in its tenth year of establishment.
Request a TDS, sample or connect with our technical team.